NACBA GRAPHIC ART

HOW DO I KNOW WHAT FILE FORMAT TO USE?
Each file format has been developed for specific applications, so the use of the logo will determine the best format.

OFFICE PRINTING (.tif format)
For documents prepared and printed from laser and inkjet printers in an office environment, a tagged-image file format (.tif) is recommended. Tif files are a bitmapped graphics file format, and are supported by common office publishing  software such as Microsoft® Word® and Microsoft® Publisher®. The .tif files will provide a high quality image. Use the 200 dpi version. The logo is available in black-and-white and cmyk (full color) .tif files for office printing.

Graphics Available

INTERNET (.gif)
The .gif (graphic interchange format) should be used only for Internet use due to the limited number of colors and small file sizes. .Gif files are available as rgb (full color) files at 96 dpi.

PRESENTATIONS (.jpg format)
For use in PowerPoint presentations, a joint photographic experts group (.jpg) format is recommended because the file size is smaller than a .tif file. Do not use the .jpg format for office or commercial printing since the resolution is 96 dpi. The logo is available as rgb (full color) .jpg files for presentations. This may also be used as an alternate for the web.

COMMERCIAL PRINTING (.eps or .tif format)
When the logo is to be used for commercial printing, the recommended file format is encapsulated postscript (.eps). An .eps file, a vector-based file, is small but is not size dependent, meaning it can be enlarged and reduced without adversely affecting the quality. (unlike .jpg and .gif files) It is highly compatible with professional graphic arts software such as Quark® Xpress®, Adobe® InDesign® or PageMaker®, as well as the production software used in commercial printers¹ prepress departments. This file format is used primarily on the Macintosh platform. Contact the national office if you need an .eps version emailed to a commercial printer. The logo is available in a cmyk (full color) .eps files for commercial printing.

The 300 dpi .tif versions of the Philly conference logo (black-and-white and full color) can also be used for commercial printing. Please note that the logo should not be enlarged or reduced more than approximately 20 percent.

 

Color:
96 dpi .gif file 96 pixels in width
96 dpi .gif file 192 pixels in width
300 dpi cmyk .tif file one inch in width
600 dpi cmyk .tif file one inch in width
300 dpi cmyk .jpg file one inch in width
600 dpi cmyk .jpg file one inch in width

Black-and-white:
300 dpi .tif file one inch in width
600 dpi .tif file one inch in width
300 dpi .jpg file one inch in width
600 dpi .jpg file one inch in width

PMS colors for our logo are:
 Pantone 293 for the blue
 Pantone 430 for the gray.
Color:
96 dpi .gif file 96 pixels in width
96 dpi .gif file 192 pixels in width
300 dpi cmyk .tif file one inch in width
600 dpi cmyk .tif file one inch in width
300 dpi cmyk .jpg file one inch in width
600 dpi cmyk .jpg file one inch in width

Black-and-white:
300 dpi .tif file one inch in width
600 dpi .tif file one inch in width
|300 dpi .jpg file one inch in width
600 dpi .jpg file one inch in width

PMS colors for our logo are:
 Pantone 293 for the blue
 Pantone 430 for the gray.

Color:
96 dpi .gif file 192 pixels in width
300 dpi cmyk .tif file one inch in width
600 dpi cmyk .tif file one inch in width
300 dpi cmyk .jpg file one inch in width
600 dpi cmyk .jpg file one inch in width

Black-and-white:
300 dpi .tif file one inch in width
600 dpi .tif file one inch in width
300 dpi .jpg file one inch in width
600 dpi .jpg file one inch in width

 

PMS colors for our logo are:
 Pantone 293 for the blue
 Pantone 430 for the gray.

 

 

Marketing Flyer

 

Click to download

 

 

 

2010 National Conference Logo

Adobe Illustrator .ai and .eps files which graphics folks
will want to have, most likely the .eps file.
.ai file
.eps file 

Three sizes of 300 dpi, .tif files for print reproduction.
These are fairly large, but should print very well.
three inch .tif

five inch .tif
master  logo .tif

 Three sizes of 96 dpi .jpg files for the Internet.
When opened in Safari, the jpg files looked much
better than the .gif files.
two inch .jpg
three inch .jpg
five inch .jpg

Two sizes of 96 dpi .gif files comprised of 64 colors.
These look fine in Photoshop and are smaller than the .jpg files,
but don't looks as good when opened in Safari.
two inch .gif
three inch .gif
five inch .gif

2009 National Conference Logo

JPG
CMYK 2.5 inch

CMYK 3 inch

RBG 2inch
RBG 3inch

EPS
EPS with dates


 

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Last modified: 06/17/09

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